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Our Story

BORN FROM A SIMPLE BELIEF.

Great taste should never be a luxury. It should be for everyone — in every city, on every street, at every table.

Bob's Kitchen Story
Where It All Began

THE STORY BEHIND EVERY CRUNCH

In India, the fried chicken experience has largely belonged to premium mall formats and metro high streets — great quality, but out of reach for the everyday food lover in Pune, Nashik, Surat, Vijayawada, or hundreds of cities like them.

Families travelling to mall properties just to enjoy a quality fried chicken meal. Students and young professionals wanting a memorable food experience but finding it financially out of reach. Entrepreneurs looking for a proven food franchise opportunity that does not require crores to get started.

"We saw the gap. We understood the hunger. And we built Bob's to fill it — for every food lover across every Indian city."

Bob's Fried Chicken was founded in 2025 and built by The Brand Landmark. Our first store is opening in Karve Nagar, Pune — and from there, our goal is clear: 75 to 100 profitable stores across India within five years.


Own a Bob's
Our Direction

VISION & MISSION

Vision

WHERE WE'RE GOING

To become India's most loved fried chicken brand — present in every city, trusted by every customer, and profitable for every franchise partner.

Mission

HOW WE GET THERE

To serve fresh, bold, consistently excellent fried chicken through a franchise system that empowers Indian entrepreneurs with the tools, training, and support to build thriving businesses.

Upendra Chauhan - Founder BsFC
The Man Behind the Crunch

UPENDRA CHAUHAN

Co-Founder, Bob's Fried Chicken

A passionate food entrepreneur and the creative force behind Bob's Fried Chicken, Upendra Chauhan brings deep understanding of Indian food culture, consumer behaviour, and franchise operations to the brand.

His vision — to make premium fried chicken accessible to every Indian city — is the founding belief that drives every decision at Bob's. From the menu to the franchise model, everything at Bob's is designed around one simple truth: great taste should never be a luxury.

Working alongside The Brand Landmark's experienced team, Upendra is building Bob's Fried Chicken to be the brand that every Tier 2 and Tier 3 city food lover has always deserved.

The Power Behind Bob's

THE BRAND LANDMARK

Bob's Fried Chicken is a proud venture of The Brand Landmark — a food brand development and franchise consulting company headquartered in Ahmedabad, Gujarat.

Established in 2017, The Brand Landmark's core expertise lies in building food brands from scratch — developing the concept, the operations systems, the franchise model, and the marketing engine — and scaling them across India.

Core Philosophy: "Innovation. Integrity. Impact."

2017
Established
39+
Brands Developed
200+
Stores Managed
15+
States Present